You adapt, you listen, you mix, you experiment — and at some point, something clicks. That’s more or less how Sublimed came together. An artist from Zurich reached out with a logo they had been using for a while, asking if we could help give it more structure and direction. It was based on their initials — “gs” — and had a few interesting elements, but overall it didn’t hold up as a full identity. We were given full freedom to rethink it, while keeping the core idea.