This project is a good reminder that putting care into things — even the ones that might seem small or buried behind technical layers — always pays off. What started as a “can-you-help-us-clean-this-up?” turned into something a lot more strategic. The ask came from Noname Creative, an independent agency based in Bioggio, Switzerland — and long-time friends of ours. They brought us in to collaborate on the rebranding of Oculox, a company based in Muzzano working on innovation in ophthalmology. Their focus is on developing high-end tech and products for treating eye diseases, pushing the standard of care forward.